2012-12-23 12:03 von Rudi Kroell

Ästhetiker Winter MÄSH presented by G-Shock – ONLINE NOW!

Saalbach Hinterglemm, SalzburgerLand, Austria, 13th – 15th February 2013

 

Saalbach Hinterglemm, 20th December 2012: From the 13th to 15thof February 2013 the Ästhetiker Winter MÄSH 2013 presented by G-Shock will celebrate its world premiere in Saalbach Hinterglemm. Three days of intense boardsport culture and action will stoke out snowboard fans and guests as the International Team Snowboard Event supported by GShock, Vans, Red Bull and Fiat, hits the town in the heart of SalzburgerLand in Austria. A packed program for all days and nights featuring Music, Art and Snowboard Happenings is set to make for good times. No one less than the Austrian Hip Hop Crew Texta backed by The S.K. Ambassadors will be playing on the Main Stage for Friday´s Final Night Concert in complement to both their own and the Ästhetiker´s 20th Crew Anniversary.


The Ästhetiker Winter MÄSH 2013 presented by G-shock, defined by an acronym from its elements of Music, Art and Snowboard Happening, will stir up Saalbach Hinterglemm from February 13th to 15th 2013. As every Ästhetiker Jam it will be focusing on the fundamental, core ethos of board sports culture - the crews – both on and off the mountain!


MUSIC – 20 year Texta Anniversary
The MÄSH stands for three nights full of music highlights mixed for all tastes. Beside the infamous Red Bull Brandwagen Street Party, several night parties and Ä-lternative Club Nights feature some of the best national DJ´s. For a good reason, no one less than the Austrian Hip Hop Crew Texta will be taking over the Open Air Stage for Friday´s Final Night Concert. Texta and the Ästhetiker have a lot in common: they both officially formed a posse in 1993 and since have been respected underground players in their scenes. What better chance than the MÄSH to celebrate both anniversaries.


ART – Streetart and Graffiti
Modern Art has always been an important element of the Ästhetiker events, creating a natural linkage from the sporting to the music, featuring the works of active professional snowboarders and musicians or friends of the Ästhetiker family. Street Art has been an important part of the board culture since its existence, while Graffiti is a central element of the Hip Hop movement. Yet again, the philosophy leans towards live, interactive pieces creating the chance for artist and spectators to meet and greet.


SNOWBOARD – Ästhetiker Crew Battle goes Nightpark Hinterglemm
Together with the local shape team, Ästhetiker contest park designer Steve Gruber has worked out a tech rail orientated setup plan, featuring a four-hit line ending in the renown Red Bull End Section. The inaugural Winter MÄSH Snowboard Qualifications is open to any and all 2-man crews who think they have what it takes to take on the best. The best four Qualification teams will join the 12 invited crews for the 16-Team Head-to-Head main event, culminating in the Friday night Finals.


All updates on the music lineup, new artists and snowboard crew battle can be found on the brand-new website www.wintermash.com or on www.aesthetiker.com and on Facebook

 

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Texta              Pic: Erwin@Rachbauer.at


2012-12-12 23:57 von Admin

Ästhetiker Winter MÄSH presented by G-Shock

Announcing the Ästhetiker Winter MÄSH presented by G-Shock
Saalbach Hinterglemm, SalzburgerLand, Austria, 13th – 15th February 2013


The Ästhetiker, in conjunction with the Saalbach Hinterglemm Lift Company and Tourism Board, announce the signing of a partnership to realize a new winter season event for 2013. Presented by G-Shock, the Winter MÄSH is the latest creation by the Ästhetiker crew, renown for producing team based snowboarding contests fused with live music, interactive art elements combined to showcase the best in boardsports culture. With support from partners Vans, Red Bull and Fiat, the inaugural Winter MÄSH presented by G-Shock promises to be a highlight on this season’s winter calendar kicking off over the 13th – 15th of February 2013 in Saalbach Hinterglemm, SalzburgerLand, Austria.


The launch of the Winter MÄSH is a culmination of months of work, site checks and brainstorming over the summer. A long held Ästhetiker ambition has been to deliver their unique take on board sports happenings in an accessible, centralized, valley based venue.


The Winter MÄSH concept, defined by an acronym from it’s elements of Music, Art and Snowboard Happening, unearthed the perfect event site and partner in Saalbach Hinterglemm.


Plans for a new contest line in the existing, season long Nightpark at the base of the Unterschwarzach Bahn in Hinterglemm have already been drawn up. Two man teams will battle it out on a creative kicker and rail line ending in the Red Bull End Section at a head-to-head final in front of the main music stage.


Supported by daily sets from world class DJ’s, the snowboard finals will be followed by Live International headlining acts creating a climax to the three day ‘Contesti-val’ style celebration to this board culture jamboree. True to it’s name, the Winter MÄSH will rock Saalbach Hinterglemm from start to finish with daily (and nightly) highlights including the infamous Red Bull Brandwagen Street Party, live music acts, event village, ‘Ä-lternative’ Clubbing nights and an interactive Art Exhibition inspired by local talent and 20-years of Ästhetiker crew happenings.


The decision to launch a new event was broken down by Steve Gruber, President of the Ästhetiker, who stated, “We were blown away by the potential of bringing all event elements together in one centralized, town based arena.” Going on to conclude, “The location alone was not the only factor taken into account. The motivation and vision from the Tourist Office, Lift Company and the Nightpark shaping crew in Saalbach Hinterglemm left us in no doubt that this place is going to rock!”


Kathrin Mitterer from the Bergbahnen Saalbach Hinterglemm summed up local anticipation, "We are delighted to announce the arrival of a world class snowboard event right here in Saalbach Hinterglemm, fixing another red-letter day on our event calendar.” She said, concluding “The Nightpark is the perfect venue for staging major events only minutes walking distance from the town centre. We are confident with the years of experience, between both the Ästhetiker and our team, this partnership will result in a highly successful joint venture.”


The Winter MÄSH crew look forward to welcoming everyone to this next adventure and invites the whole boardsports family to come celebrate this veritable ‘mash up’ of all the best in Music, Art and Snowboarding at a once a year Happening in Saalbach Hinterglemm over the 13th – 15th of February 2013.

Also visit the Ästhetiker on Facebook here

Download the Full Press Release with the following link:

http://aesthetiker.com/transfer/12_11_28_mash_2013_pm_01.zip

 

Contact: office@aesthetiker.com

 

Pics:

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Rider: Adrian Krainer & Clemens Schattschneider  Pic: Rudi Kröll

 

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Rider: Rudi Kröll   Pic: Phillip Platzer / RedBull

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Rider: Wolle Nyvelt & Rudi Kröll     Pic: Tom "Beckna" Eberharter

 

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Pic: Mike Wechselberger

 

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Signing with Saalbach Hinterglemm - Wolfgang Breitfuss (Director-TVB Saalbach Hinterglemm), Steve Gruber (Ä President), Kathrin Mitterer (Marketing - Bergbahnen Saalbach Hinterglemm), Rudi Kröll

 


2012-12-12 23:27 von Aesthetiker-Office

Hotzone.tv Groms Open 2013

 
Sonntag, 06.01.2013 (hl. Dreikönige) - Vans Penken Park, Mayrhofen, AUT.
 

Die bereits sechste Auflage der Hotzone.tv Groms Open in Mayrhofen bieten jungen, motivierten Snowboardern die Möglichkeit sich mit gleichaltrigen zu messen. Ausgetragen wird der Bewerb an perfekt geshapten Obstacles in der Medium Area des Vans Penken Parks, der dieses Jahr wieder unter der Leitung von Sven Toller steht.

tl_files/Blog_Pictures/Rowan Coultas, BS720¯ by Christian`ELI`Eberl.jpgRider: Rowan Coultas            Pic: Christian "Eli" Eberl

 

Headjudge Thomas „Beckna“ Eberharter und andere erfahrene Judges werden die gezeigten Tricks in den unterschiedlichen Kategorien bewerten.

 

- Unter 16

- Von 16-18

- Girls Only

 

Alle Teilnehmer erhalten ein Goodie Pack von Vans, den Mayrhofner Bergbahnen und Hotzone.tv und haben außerdem die  Chance einen Teil der Euro 1000.- Preisgeld zu gewinnen.

Ausserdem können sich die Besten jeder Kategorie für das Shred Down Austrian Masters in Westendorf qualifizieren und es gibt wertvolle Punkte für die World Snowboard Tour (2 Star), die World Rookie Tour und World Snowboard Federation.

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Rider: Iou Staub (CH)       Pic: Christian "Eli" Eberl

 

Das Riders Office befindet sich im Hotzone Shop Mayrhofen, dort erhalten alle Rider die nötigen Infos zur Veranstaltung, sowie Liftkarten und Essensgutscheine.

 

Timetable:
 
Samstag                     05.01.2013

12:00 – 16:00                         Open Training im Vans Penken Park

16:00 – 18:00                         Riders Registrierung im Hotzone.tv Mayrhofen Snowboard Proshop

Sonntag                      06.01.2013

08:30 – 09:30                         Riders Registrierung im Hotzone.tv Mayrhofen Snowboard Proshop

10:00 – 11:00                         Open Training

11:00                                    Reshape, Ridersmeeting am Judge Zelt

11:15 – 12:15                         Qualifikation

12:15                                    Ridersmeeting am Judge Zelt

12:45 – 13:30                         Finale

13:30                                    Mittagessen in der Grillhofalm

anschließend                         Siegerehrung

 

 

RIDERS OFFICE ÖFFNUNGSZEITEN                                   

Sa  05.01.2013: 16:00 – 18:30
So 06.01.2013: 08:30 – 09:30
HOTZONE.TV Mayrhofen (ehemals „The Seeker“)                           
Scheulingstrasse 390b                                             

6290 Mayrhofen                                           
Tel: +43 (0)5285 62982
www.hotzone.tv



HARDFACTS

 

Veranstaltung                                  HOTZONE.TV Groms Open 2013

Termin                                             06. Januar 2013

Ort                                                             Vans Penken Park, Mayrhofen (AUT)

Format                                                      Slopestyle Contest bis 18 Jahre

Startgeld                                                   33,- EUR inklusive Liftticket, Goodie Bag und Mittagessen

                                                        22,- EUR für Saisonkarteninhaber

Gewinne                                         1000,- EUR Preisgeld, Sachpreise von HOTZONE.TV, Vans und den Mayrhofner Bergbahnen, Qualifikation für Austrian Masters Westendorf

 

Info & Anmeldung                           www.gromsopen.com

                                                        www.facebook.com/gromsopen

 

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2012-11-09 16:49 von Admin

Ä - Press Release for Wängl Tängl, Verein, etc.

******* For german press release (+pics)  please download the ZIP-File HERE ******

 

8th November, Mayrhofen, Austria

The Ästhetikers announce a Break from the Wängl Tängl in 2013.

Following the highly successful 10th edition of the Vans Wängl Tängl presented by G-Shock in Mayrhofen, Austria, the Ästhetiker announce today that they are taking a break from producing the renown team based event. After restructuring as a Club over the summer, the Ästhetikers prepare to celebrate their 20th Anniversary as a highly visible crew on the European board sports landscape. The decision to take a break from the Wängl Tängl and the production of soft goods and snowboard line reflects a refocusing of their energy, opening the door to investigating new opportunities in 2013.

Over the past 20-years of agitation, the Ästhetiker crew have become infamous as board sports advocates throughout the Zillertal, Austria, Europe and half way across the globe. Formed in 1993 as a loosely affiliated, eclectic crew of snow, skate and surf protagonists, they formalized this movement as a company in 2000, going on to launch an Austrian event tour, Ästhetiker branded soft goods and a snowboard line. In 2002 they launched their flagship event, the Wängl Tängl in their home base of Mayrhofen, Austria. Fondly described as a ‘Contest-ival’, 2012 culminated in the event’s critically acclaimed 10th Anniversary, melding a unique combination of team snow, team skate, music and art elements into a week long, board culture jamboree.

Renown for producing progressive parks and creative events, the question of ‘where to from here’ was approached following the success of 2012. After resulting in the decision to take a break from the Wängl Tängl in 2013. “Obviously, nothing is ever perfect, but last season’s Wängl Tängl was about as close as you could hope to get.” said Steve Gruber, President of the Ästhetiker Club. “After 10-years of amazing co-operation with the Mayrhofner Bergbahnen and Tourismusverband Mayrhofen and our long term event partners, we felt we needed time to look at how we could step it up again to guarantee the next edition of the Wängl is kick arse, not an anti-climax. That’s not how we roll…” he concluded.

With the Ästhetiker Club based in Mayrhofen, the ongoing relationship with the area remains strong moving forward. “Following the 10-year co-operation on producing the Vans Wängl Tängl, we agreed on the concept of taking a creative break.” said Sarah Huber, Marketing Manager for the Mayrhofen Bergbahnen, “We are looking forward to a strong partnership and working with the Ästhetiker on developing progressive concepts and the next ‘big thing’ here in Mayrhofen. Until then, stay tuned.”

The Ästhetiker would like to take this opportunity to thank all of our long term partners, friends and supporters from Mayrhofen who have provided invaluable support in building the Wängl Tängl from it’s humble inception to one of the worlds premium team based events. We would also like to extend our gratitude to our long-term partners of Vans, Red Bull and ongoing partners G-Shock and Fiat for their continued support.

The Ästhetikers will shortly announce their plans for their 20th Anniversary in 2013 that will be focused on creating core credible, team-orientated event formats while investigating the development of platforms for youth development.   

For more information, please contact:

office@asthetiker.com
www.aesthetiker.com
Fasebook Ästhetiker

History of the Ästhetiker

Established in 1993, the Ästhetikers formed originally from a crew of friends who shared the lifestyle and common passion of board sports. In 2000, the Ästhetiker moved from a pure crew, forming a legal entity allowing it to develop event properties, launching its first Ästhetiker Tour across Austria the same year. Included in that Tour was the ‘Penken Trophy’ that grew into the world-renowned team event, the Wängl Tängl firmly establishing the Ästhetikers in their home base of Mayrhofen, Austria. The company went on to create widely distributed Ästhetiker soft goods and a quality snowboard line. In 2012, the company formation changed to a Club, discontinuing products while allowing the organization return to its main focus – creating core credible, board friendly events and happenings.  The company is registered to Ästhetiker, Laubichl 124, Mayrhofen  6290, Austria, under the jurisdiction of  Schwaz, Tirol.


Please download the complete press release (also German), images and logos here:

http://aesthetiker.com/transfer/1_08Nov2012_Pressrelease_Aesthetiker_TextandPics.zip


For more information dont hesitate to contact us!


Die Ästhetiker


2012-03-27 12:08 von Admin

Vans Wängl Tängl presented by G-Shock is done!

The weeklong Vans Wängl Tängl Presented By G-Shock Contest-ival in Mayrhofen, Austria showcased the highest level of snowboarding the event has ever seen, epic weather conditions, innovative skateboarding, nightly parties, live music and life-long memories for all who attended the 10th Anniversary of this rider driven event.

Snowboarders Eric Willett, Iouri Podladtchikov and Arthur Longo made the trek from the Winter X Games in Tignes to join the laid back vibe of the unique team-format Vans Wängl Tängl snow event and took a break from their rigorous schedules to ride the perfect conditions of the Vans Penken Park.

Peetu Piiroinen’s team topped the podium with a first place finish for the “Triple Cocks.”

Skaters mingled with musicians and snowboarders to check out the Pop-Up gallery hosted by Looking Sideways, which featured works from snowboarders and skateboarders Danny Wainwright, Blaise Rosenthal, Corey Smith, and French, Danny Larsen and others.

The highest level of skating went down on the Mega-Mini-Ramp with Jake Collins dominating a “Cash for Tricks” Best Trick contest. Day two of the skate event featured a knock-out style team format that awarded innovation and combo tricks. Nassim Guammaz and Daan Van Der Linden amazed the crowd with creative skating and split the prize money with the other stand out teams in the top 4 finals, which included Josh “Manhead” Young & Andy Scott, Martino Cattaneo & Kevin Blaser, and Micky Iglesias & Phil Zwijsen.

M.O.P and Roots Manuva brought their legitimate hip hop legacy to the streets of Mayrhofen and performed a free show for nearly 2000 fans in the Music Pavillion.

After a decade of staying true to the Ästhetiker and Off The Wall spirit, this event continues to be one of a kind, an event that creates memories and defies the boundaries of the typical contest. It’s rider-driven, for the riders, skaters, artists and musicians. It’s an event that no one wants to miss.