2013-01-14 17:39 von Admin

iOn Art – have an eye on art


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iOn Art is an independent streetwear label and a platform for young, creative artists, who love to enrich life with art, sports, music and style. Founded in 2010 in Vienna, Austria, in the center of Europe, iOn Art established their own lifestyle brand and specialized in creating street art and clothing. The high quality product portfolio includes hats, t-shirts, sweaters, accessoires and various contemporary art work, which is produced and distributed by the label. 


Everyone is invited to join the iOn Art community, to socialise and to share ideas and experience. „We want to share our passion for graphics, sports and music and therefore support young talents. One of our basic ideas of corporate philosophy is to create a "meltingpot" of creative people, to connect artists to help each other“, says Philipp Netolitzky, founder of iOn Art. The label provides artists and athletes with their characteristic and recognisable clothing and promotes them at various events. The products combine fashion with quality, function and comfort. They are produced in a fair and environmentally friendly way according to the highest ecological standards.


2012-12-23 12:03 von Rudi Kroell

Ästhetiker Winter MÄSH presented by G-Shock – ONLINE NOW!

Saalbach Hinterglemm, SalzburgerLand, Austria, 13th – 15th February 2013


Saalbach Hinterglemm, 20th December 2012: From the 13th to 15thof February 2013 the Ästhetiker Winter MÄSH 2013 presented by G-Shock will celebrate its world premiere in Saalbach Hinterglemm. Three days of intense boardsport culture and action will stoke out snowboard fans and guests as the International Team Snowboard Event supported by GShock, Vans, Red Bull and Fiat, hits the town in the heart of SalzburgerLand in Austria. A packed program for all days and nights featuring Music, Art and Snowboard Happenings is set to make for good times. No one less than the Austrian Hip Hop Crew Texta backed by The S.K. Ambassadors will be playing on the Main Stage for Friday´s Final Night Concert in complement to both their own and the Ästhetiker´s 20th Crew Anniversary.

The Ästhetiker Winter MÄSH 2013 presented by G-shock, defined by an acronym from its elements of Music, Art and Snowboard Happening, will stir up Saalbach Hinterglemm from February 13th to 15th 2013. As every Ästhetiker Jam it will be focusing on the fundamental, core ethos of board sports culture - the crews – both on and off the mountain!

MUSIC – 20 year Texta Anniversary
The MÄSH stands for three nights full of music highlights mixed for all tastes. Beside the infamous Red Bull Brandwagen Street Party, several night parties and Ä-lternative Club Nights feature some of the best national DJ´s. For a good reason, no one less than the Austrian Hip Hop Crew Texta will be taking over the Open Air Stage for Friday´s Final Night Concert. Texta and the Ästhetiker have a lot in common: they both officially formed a posse in 1993 and since have been respected underground players in their scenes. What better chance than the MÄSH to celebrate both anniversaries.

ART – Streetart and Graffiti
Modern Art has always been an important element of the Ästhetiker events, creating a natural linkage from the sporting to the music, featuring the works of active professional snowboarders and musicians or friends of the Ästhetiker family. Street Art has been an important part of the board culture since its existence, while Graffiti is a central element of the Hip Hop movement. Yet again, the philosophy leans towards live, interactive pieces creating the chance for artist and spectators to meet and greet.

SNOWBOARD – Ästhetiker Crew Battle goes Nightpark Hinterglemm
Together with the local shape team, Ästhetiker contest park designer Steve Gruber has worked out a tech rail orientated setup plan, featuring a four-hit line ending in the renown Red Bull End Section. The inaugural Winter MÄSH Snowboard Qualifications is open to any and all 2-man crews who think they have what it takes to take on the best. The best four Qualification teams will join the 12 invited crews for the 16-Team Head-to-Head main event, culminating in the Friday night Finals.

All updates on the music lineup, new artists and snowboard crew battle can be found on the brand-new website www.wintermash.com or on www.aesthetiker.com and on Facebook


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Texta              Pic: Erwin@Rachbauer.at

2012-12-12 23:57 von Admin

Ästhetiker Winter MÄSH presented by G-Shock

Announcing the Ästhetiker Winter MÄSH presented by G-Shock
Saalbach Hinterglemm, SalzburgerLand, Austria, 13th – 15th February 2013

The Ästhetiker, in conjunction with the Saalbach Hinterglemm Lift Company and Tourism Board, announce the signing of a partnership to realize a new winter season event for 2013. Presented by G-Shock, the Winter MÄSH is the latest creation by the Ästhetiker crew, renown for producing team based snowboarding contests fused with live music, interactive art elements combined to showcase the best in boardsports culture. With support from partners Vans, Red Bull and Fiat, the inaugural Winter MÄSH presented by G-Shock promises to be a highlight on this season’s winter calendar kicking off over the 13th – 15th of February 2013 in Saalbach Hinterglemm, SalzburgerLand, Austria.

The launch of the Winter MÄSH is a culmination of months of work, site checks and brainstorming over the summer. A long held Ästhetiker ambition has been to deliver their unique take on board sports happenings in an accessible, centralized, valley based venue.

The Winter MÄSH concept, defined by an acronym from it’s elements of Music, Art and Snowboard Happening, unearthed the perfect event site and partner in Saalbach Hinterglemm.

Plans for a new contest line in the existing, season long Nightpark at the base of the Unterschwarzach Bahn in Hinterglemm have already been drawn up. Two man teams will battle it out on a creative kicker and rail line ending in the Red Bull End Section at a head-to-head final in front of the main music stage.

Supported by daily sets from world class DJ’s, the snowboard finals will be followed by Live International headlining acts creating a climax to the three day ‘Contesti-val’ style celebration to this board culture jamboree. True to it’s name, the Winter MÄSH will rock Saalbach Hinterglemm from start to finish with daily (and nightly) highlights including the infamous Red Bull Brandwagen Street Party, live music acts, event village, ‘Ä-lternative’ Clubbing nights and an interactive Art Exhibition inspired by local talent and 20-years of Ästhetiker crew happenings.

The decision to launch a new event was broken down by Steve Gruber, President of the Ästhetiker, who stated, “We were blown away by the potential of bringing all event elements together in one centralized, town based arena.” Going on to conclude, “The location alone was not the only factor taken into account. The motivation and vision from the Tourist Office, Lift Company and the Nightpark shaping crew in Saalbach Hinterglemm left us in no doubt that this place is going to rock!”

Kathrin Mitterer from the Bergbahnen Saalbach Hinterglemm summed up local anticipation, "We are delighted to announce the arrival of a world class snowboard event right here in Saalbach Hinterglemm, fixing another red-letter day on our event calendar.” She said, concluding “The Nightpark is the perfect venue for staging major events only minutes walking distance from the town centre. We are confident with the years of experience, between both the Ästhetiker and our team, this partnership will result in a highly successful joint venture.”

The Winter MÄSH crew look forward to welcoming everyone to this next adventure and invites the whole boardsports family to come celebrate this veritable ‘mash up’ of all the best in Music, Art and Snowboarding at a once a year Happening in Saalbach Hinterglemm over the 13th – 15th of February 2013.

Also visit the Ästhetiker on Facebook here

Download the Full Press Release with the following link:



Contact: office@aesthetiker.com



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Rider: Adrian Krainer & Clemens Schattschneider  Pic: Rudi Kröll


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Rider: Rudi Kröll   Pic: Phillip Platzer / RedBull

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Rider: Wolle Nyvelt & Rudi Kröll     Pic: Tom "Beckna" Eberharter


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Pic: Mike Wechselberger


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Signing with Saalbach Hinterglemm - Wolfgang Breitfuss (Director-TVB Saalbach Hinterglemm), Steve Gruber (Ä President), Kathrin Mitterer (Marketing - Bergbahnen Saalbach Hinterglemm), Rudi Kröll